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How to Integrate Google Tag Manager with your LearnWorlds School

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Google Tag Manager is one of the  Analytics and Monitoring integrations we offer. It allows you to conveniently manage tags (such as tracking and marketing optimization tags) on your site. You can add and update AdWords, Google Analytics, Floodlight, and non-Google tags from the Google Tag Manager user interface instead of editing site code. It is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site analytics, re-marketing, and more--with just a few clicks and without needing to edit your website code. 

Set up Google Tag Μanager

Follow this link to set up your Tag Manager:

Then follow these steps to import your Google Tags:

1. Visit (using your Google Account) to create a container for your LearnWorlds.

2. In the Account Name field, enter an Account Name and Country and select if you want to share anonymous data with Google.

3. In the Container name field, enter a descriptive name for your container and select Web. Click on Create.

4. Read and Accept the Google Tag Manager Terms.

5. Google will generate the container installation code snippet. Copy (Ctrl+C) the "GTM-XXXXXX" code and click OK.

Activate Google Tag Μanager Ιntegration

1. In your LearnWorlds school click on Settings → Integrations → Analytics.

2. Activate Google Tag Manager and paste the GTM code of this integration in the appropriate text field.

3. Click on Save, to save your progress.

You can manage your Tags via the Google Tag Manager dashboard.

Users will need to accept the Marketing Cookies, for Google Tag Manager to work properly. 

Google Consent mode

To ensure compliance with the latest Google consent requirements, we've included the following checkbox for the Google Tag Manager integration to facilitate this. Once your tag setup is complete (check the steps above), you can activate the checkbox below. Here’s how to enable this, 


1. Click on  Settings →  Integrations → Analytics and enable Google Tag Manager. There, you need to fill in the GTM Code, as described below. 

You then need to follow the steps outlined below to take care of GTM set up within GTM, and once you're ready, return back to also enable the second check box Enable GMT for Google Consent v2: 

Google Consent mode in GTM

1. Navigate to your  GTM to make use of Google’s option to manage the consent for all the set-up tags. Click on  Admin → Container Settings → Enable consent overview

2. Go back to your tags and click on the shield. You are prompted into the sidebar to see which tags are configured for consent mode.

If none of them is configured,  you should select them and click on the shield again:

You can also define the level of consent we want to set them up for:

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