Mouseflow is an advanced website analytics tool that offers session replay, heatmaps, funnel analysis, form analytics, and user feedback collection. By integrating Mouseflow with your LearnWorlds school, you can gain valuable insights into how users engage with your courses, identify drop-off points, and improve user experience. This integration allows LearnWorlds administrators to effortlessly track user behavior and optimize course design to boost engagement and conversions.
Examples/Use Cases
Here are some practical ways you can use Mouseflow to improve your LearnWorlds school:
- Track user interactions: Use session replays to see how users interact with course content, ensuring that your design is intuitive.
- Analyze drop-off rates: Funnel analysis helps you identify at which step in your enrollment or checkout process users tend to leave, so you can improve conversion rates.
- Identify design improvements: Heatmaps show which areas of your pages get the most clicks or attention, helping you optimize button placement or call-to-action visibility.
- Optimize form completion: Use form analytics to see where users struggle when filling out forms (e.g., signup or checkout forms) and reduce friction points.
- Collect direct feedback: Deploy on-page feedback tools to gather user opinions and improve specific pages or courses.
In this article, we will guide you through the process of enabling and setting up Mouseflow in your LearnWorlds admin interface.
Prerequisites
Before starting, make sure you have:
- A Mouseflow account – You’ll need your Mouseflow Website ID to set up the integration.
- User consent for cookies – Users must accept analytics cookies for Mouseflow to collect data, in compliance with GDPR regulations.
Integrate Mouseflow with LearnWorlds
Before you begin, make sure to create an account inMouseflow. You can find more details here.
1. In your LearnWorlds school, navigate to Settings → Integrations → Analytics.
2. Find the Mouseflow integration in the list and activate it.
3. Enter your Mouseflow Website ID. To locate this, log in to your Mouseflow account, navigate to your project Settings → Website ID, and copy your unique Website ID. Return to LearnWorlds and paste it, into the designated field on the integration setup page.
4. Save your changes.
How Mouseflow Works with LearnWorlds
Once enabled, Mouseflow starts collecting detailed data about user interactions and behavior in your school. Here are some key features of Mouseflow that can help you optimize your school:
- Session Replay: Replay actual user sessions to observe how users navigate your courses, identify issues, and improve the user experience.
- Heatmaps: View where users click, scroll, and spend the most time on a page, allowing you to place important elements (e.g., calls to action) more effectively.
- Funnel Analysis: Create funnels to track where users drop off in critical processes, such as enrollment or checkout, and optimize these steps to reduce drop-off rates.
- Form Analytics: Track how users interact with forms (e.g., the signup form), including where they abandon them, helping you improve form design and completion rates.
- Feedback Tools: Deploy feedback pop-ups or surveys to collect user opinions about specific courses or pages.
Ad-blockers may interfere: If users report missing data or don’t see feedback pop-ups, it may be due to ad-blockers or privacy-focused browser extensions. Encourage users to disable such extensions for accurate tracking.Troubleshooting
If you encounter any issues with the Mouseflow integration, here’s what to check:
- Integration status: Ensure it's activated and the correct Website ID is entered.
- User consent: Make sure users have accepted analytics cookies, as tracking won’t occur without consent.
- Ad-blockers: Ask users to disable ad-blockers or privacy extensions that may block Mouseflow scripts.
- Campaign setup in Mouseflow: Ensure that your funnels, heatmaps, and feedback tools are correctly set up and active in your Mouseflow account.
For detailed documentation on setting up Mouseflow campaigns, visit the Mouseflow Help Center.