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How to Efficiently Localize Your App

Locales are basically the available storefronts that Apple App Store and Google Play Store support. They are a combination of territory and language.

Many regions support English, as do counties with more than one primary language. For example, it has Spanish and Catalan. As for Canada, it has French and English.

What keywords should I use?

If you want your app to be easily discoverable, choose your keywords carefully. Your keywords should be based on words you think your audience will search for apps like yours. A popular, functional term, like "jobs" or "social," may drive a lot of traffic but rank highly in the search results. On the other hand, a less popular term drives less traffic but is less competitive.

Keywords are limited to 100 characters total, with terms separated by commas and no spaces. Maximize the number of words that fit in this character limit by avoiding the following:

  • Names of categories or the word “app”
  • Duplicate words
  • Special characters — such as # or @ — unless they’re part of your brand identity. Special characters don’t carry extra weight when users search for your app.

Improper use of keywords is a common reason for App Store rejections. Do not use the following in your keywords:

  • Unauthorized use of trademarked terms, celebrity names, and other protected words and phrases
  • Terms that are not relevant to the app
  • Competing app names
  • Irrelevant, inappropriate, offensive, or objectionable terms

In addition, keep in mind that promotional text doesn’t affect your app’s search ranking so it should not be used to display keywords.

Finding App Keywords in Multiple Languages

One of the most essential parts of your global app success at this point is keywords. People who speak different languages and are from different countries will not have the same search behavior. They’ll use colloquial language when searching in the app store. Make sure you consider regional preferences in language. For example, in the US pants are trousers. While in the UK pants are underwear. These small discrepancies can make a huge impact on your success in the global app stores.

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