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How to Add the LinkedIn Insight Tag for your Ads

Pro Trainer
Learning Center
High Volume & Corporate

The LinkedIn Insight Tag, also known as a pixel, is a marketing tool designed to track and analyze the effectiveness of your LinkedIn Ads endeavors. This snippet of code, when placed on your website, enables LinkedIn to track user actions following their referral, such as website visits or course purchases, stemming from LinkedIn campaigns.

Similar to the Facebook Pixel, a LinkedIn Pixel is a snippet of Javascript code implemented in your school to track page views and conversions.

Optimizing your LinkedIn pixels involves leveraging your thank you page, which serves as the destination users are directed to after completing a course purchase.

In this article, we will learn how to locate and add the LinkedIn insight pixel for your ads.

Locate your LinkedIn Insight Tag

1. To locate the LinkedIn Insight Tag code snippet you will need to sign in to your Campaign Manager account. Then proceed to choose the correct account.

2. Once you choose the desired account, click on Account Assets and then Insight Tag. On the next screen, click on See my Insight Tab.

3. Select the I will install the tag myself option and proceed to copy the script.

Add the Insight Tag to your LearnWorlds school

1. While editing your thank you page or any other page (through Website  Design Edit website), hover your mouse over Page and click on Custom code.

2. Add the LinkedIn Insight Tag, by using the Custom Code and pasting the script you copied in the <body> logged in (html) section. 

Click on Update and Save so as to not discard your changes.

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