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How to Integrate ConvertKit with your LearnWorlds School

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ConvertKit is one of the most famous e-mail marketing tools and is highly preferred by users who want to create automated email campaigns and dynamic email notifications with custom tags. With ConvertKit, you can also sync your collected leads and school users to your custom ConvertKit email lists in real-time.

In this article, we will learn how to integrate ConvertKit with your LearnWorlds school.

Setup your ConvertKit Account

If you are new to ConvertKit, all you need to do is follow the next steps to ensure that you will have a seamless experience when integrating the platform with your school.

1. Login to your ConvertKit account, or sign up, if you are new to ConvertKit.

2. Create your audience through forms.

Learnworlds lets you sync to ConvertKit two distinct LearnWorlds groups: registered Users and Leads. For that reason, it provides you with the option to sync them to different ConvertKit audiences.

The user information in LearnWorlds that sync by default with ConvertKit is Full Name (First Name and Last Name) and Email. If you wish to further personalize your email campaigns with Users’ / Leads’ dynamic content, you can add extra Custom Fields to your forms

You can find out more about Custom Fields below:

A. User Custom Fields: Υou are able to sync with ConvertKit the following user information stored in LearnWorlds:

B. Leads Custom Fields: Learnworlds allows syncing the information set for each lead in your school with ConvertKit. This information is a mix of activity and Custom fields, populated as a result of the lead’s activity while subscribing from email grabbers and UTM fields.


  • To sync any of these fields, you must first create the corresponding custom fields in the Forms you have selected for your Subscribers in ConvertKit.
  • New custom fields will appear after creating new Custom Sign-up fields and tags created from the Newsletter sections (email grabber section).
  • The fields should be in text format, and they should NOT be set to required.

Connect your ConvertKit Account with LearnWorlds

Now that your ConvertKit account and forms are set up, you can proceed with integrating them with your LearnWorlds school.

1. Click on Settings IntegrationsEmail integrations.

2. Click on the ConvertKit tab and then check the Activate box.

3. You will then notice that some new fields have appeared: ConvertKit API key and ConvertKit API Secret.

4. To fill these fields, open your ConvertKit account and navigate to your Profile iconAccount SettingsAdvanced.

5. Copy (CTRL + C) the API key and paste it to the respective field in your School integrations tab, and then click on Show to copy the API Secret.

6. Return to your school and paste them to respective fields and click Connect to ConvertKit.

Select your ConvertKit lists

You can import your registered users to a ConvertKit list and add all of your leads captured on your pages (through email grabbers) to a separate (or even the same) list. Your leads will be automatically added to the selected ConvertKit list once they submit their e-mail.

Sync your contacts with ConvertKit 

As soon as you have selected your lists, all you need to do is click on Sync your contacts with ConvertKit. Use the Sync your contacts to ConvertKit button every time you select a new Audience to sync your school’s Users and/or Leads with.

Use the Update forms button every time you need to make available the latest audience changes in LearnWorlds.

Your users and the changes in their data are synchronized automatically in real-time. However, if you add tags via an excel file, as shown in our respective article, or if you add tags after a mass import of users to your online school, the user tags will not be synced with your ConvertKit accounts. 


When a user (or you, on behalf of the user), performs an action in LearnWorlds, the latter will automatically apply an action-specific tag to that user in ConvertKit.

Auto-tagging is available for the following actions:

  • User enrolls in a product: A product can be any course (paid, free, or with a payment plan), bundle, or subscription. The action will also be triggered by manual enrollments.
  • User previews a free section of a paid course.
  • User is awarded a certificate.
  • User completes a course.
  • User is a paying customer: The lw-paying-customer tag is applied to any user who has purchased at least one course.


According to ConvertKit Glossary, review the terminology we use to discuss audiences and Custom Fields.

  • FormsA collection of contacts and audiences, along with their profile details, preferences, and other data.
  • Custom fieldsA place where specific contact details are stored, like a cell in a spreadsheet.
  • TagsA unique, text-based identifier corresponding to the data in an audience field.
  • Dynamic contentThe personalized or, otherwise unique content that's inserted into a campaign by a Custom Field.
You can integrate with multiple email marketing platforms, each supporting different forms and campaigns!

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